Graffiti 101
Print Production
Editorial Design
Modern Graffiti gained popularity in the 1960s and 70s in urban New York City. It started with kids (Cornbread, TAKI 138, JULIO 204, etc) going around the neighborhood marking their names on the fire hydrants, to crews crawling through tunnels and jumping on train cars just to throw up a tag. It has always been a taboo and stigmatized art form compared to traditional art. Its troubled history is why people often misinterpret it as vandalism and ignore the root and message it sends. It is anti-establishment and anti-corporate, and its culture ties closely with minority and immigrant history. The heart of graffiti is taking back the power and it calls for rebellion against conformity.
Background
This project aims to inform about and destigmatize graffiti; additionally, to encourage creativity that is rebellious and non-conforming. To vocalize the importance of DIY, challenging norms, and starting a revolution.
Objective
Approach
Designing and constructing an interactive book with a variety of print design techniques and materials to emphasize the message and usability.
This book is a collective of some interesting materials. I selected a chrome silver card stock as the inner page right after the die cut on the cover so the paper would show through the die cut, appearing as if it was a tag done in chrome ink.
One of the highlights of this book is its interactiveness. Readers can draw, paint, mark, and write on the book however they please.
