BetterGrub
Branding/Visual Identity
UX/UI
This project is an IDA 2023 Honorable Mention winner! ➪
Modern-day people struggle hard to have time for themselves and struggle even harder to eat a healthy, balanced meal while maintaining their busy schedules. Many don’t cook and have already developed poor eating habits due to the intensity of their work. Healthy foods are too expensive, taste less satisfying, and most of the time people simply don’t have time for it. According to the Center for Science in the Public Interest, an unhealthy diet contributes to approximately 678,000 deaths each year in the U.S. It is apparent that non-restrictive healthy eating and improvement of eating habits become a growing demand for the increasing size of the population.
Background
To help combat bad eating habits, improve diets, and encourage non-restrictive diet styles for busy people who don’t cook, in an easy rewarding way, so people are willing to change.
Objective
To design and develop a mobile app that connects users to restaurants and food services, incorporating pick-up and delivery features, and rewarding users with coupons every time they reach their set goal.
Approach
The hero logo of the BetterGrub brand identity is inspired by a dim sum, or a bok choi, as both references were favored by the team in the design process. Both foods are healthy, delicious, and most importantly, non-intimidating. As the designer of the mark, I want our logo to speak for the core message of the app - eating healthy should be easy, rewarding, and non-restrictive.
The three main functions of our app are ordering & delivery, goal tracking, and reward earning. Our team integrates these functions into three sections which are shown on the bottom navigation bar of the interface: Explore, Diary, and Profile. We maximize the user-friendliness of these features by card sorting, building information architectures, prototyping, and testing.
