Sushi Zen
Branding/Visual Identity
Sushi Zen is family owned Japanese restaurant and sushi bar, located on the Southside of Savannah. It’s story begins with a passion for crafting culinary experiences that transcend the ordinary. Founded by the owner Kazumi “Yoshi“ Yoshimoto in 1998 and now in good hands of son Takami Yoshimoto, Sushi Zen is a testament to 2 generations of dedication, hard work, and an unwavering commitment to serving exceptional Japanese cuisine. Sushi Zen’s kitchen is a vibrant canvas where age-old recipes meet contemporary flair, writing a menu that pays homage to the rich culinary heritage of Japan. With its cozy and intimate atmosphere, homey and friendly service, and of course, mouth-watering and authentic food, Sushi Zen attracts new customers and keeps bringing back regulars every day.
Background
To create and revamp Sushi Zen’s branding identity, giving it a fresher look, to honor traditions as well as adding some modern flair to the brand image.
Objective
Approach
To design a fresh brand identity including an updated logo and sub mark, colors, typography, icons, patterns, and to curate lifestyle images, tone-of-voice, and social media presence.
